Malcolm Jolley talks to Andrew Murray about the new national wine club, Vinnified…
Andrew Murray is the Co-Founder, along with Montreal wine consultant Dave LeBoeuf, of Vinnified, a new Canada-wide wine club. With a focus on small Canadian producers, or as Murray would say, ‘farmers’, Vinnified ships a curated selection of three or six wines at a fixed price. Vinnified is currently drawing from Ontario producers, but Murray says they plan to bring in wines from BC and Nova Scotia in 2021. The national scope of the project makes it different and Murray, who is based in PEI, thinks a lot of the appeal of the service is getting wines to places that they’ve never been before. I spoke to Andrew Murray recently by Zoom to make the video interview below and find out more about Vinnified.
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